Search engine optimization (SEO) is a process that utilizes content and targeted keywords to increase a website’s relevancy and traffic through “organic” search results, which is different from the ads and Sponsored Listings strategies seen with pay-per-click (PPC) campaigns.
Back in 2014, Matt Cutts of Google said if they drop links, the search results get bad. Meaning, if they drop looking at links for ranking purposes, the quality of the search results that Google can return drop significantly. Gary Illyes repeated that message in the past year!
Dawn Anderson this morning ask Gary Illyes from Google if he was referring to external links or internal links. External links are links you get from third-party web sites, internal links are links you control within your site. Gary said he was referring to external links.
Comment: "I have a website with no external links used and I get 3-5K visitors per day. Most of the "links" are nofollowed shares from social media. Nothing else. The majority of the traffic is from Google. I don't believe in links anymore. I don't have anyone to tell me which is right or wrong as I am seeing it from my own work." www.bestcompanyforyou.com/chicago-il-seo-company/